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eWP - School of Business working papers


Author:Marko  Merisavo
Title:The effects of digital marketing on customer relationships
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-343
Year:2003
Bibid:601997  |  Availability info (Aalto-Finna)
Indexterms:Electronic commerce
Internet
Marketing
Markkinointi
Relationship marketing
Suhdemarkkinointi
Verkkokauppa
 

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