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eWP - School of Business working papers


Author:Jari M.  Talvinen, Markku V. T.  Sääksjärvi
Title:Effectiveness of marketing information systems
Series:Helsingin kauppakorkeakoulu . Working papers
Series no:W-103
Year:1994
Bibid:585818  |  Availability info (Aalto-Finna)
Indexterms:Informaatiojärjestelmä
Information systems
Marketing
Markkinointi
MIS
Tietojärjestelmät
 

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