School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers

Author:K. E. Kristian  Möller, Timo  Ranta
Title:Research approaches as decision heuristics in marketing research
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-46
Bibid:582778  |  Availability info (Aalto-Finna)
Marketing research

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