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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

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Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers


Author:K. E. Kristian  Möller, Mai Anttila
Title:Changing perspectives into marketing
Series:Työpapereita . Helsingin kauppakorkeakoulu
Series no:F-213
Year:1989
Bibid:579911  |  Availability info (Aalto-Finna)
Indexterms:Marketing
Marketing theory
Markkinointi
Markkinointiteoria
 

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