Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Pirjo Vuokko | |
| Title: | An examination of advertising repetition effects by means of learning theory | |
| Series: | Työpapereita . Helsingin kauppakorkeakoulu | |
| Series no: | F-183 | |
| Year: | 1987 | |
| Bibid: | 578387 | |
| Indexterms: | Advertising | Consumer behaviour | Kuluttajakäyttäytyminen | Learning | Mainonta | Oppiminen |