Inside Into Aalto.fi
Kauppakorkeakoulun julkaisuportaali

eCase Collection - abstracts

HSE_CASE_NR: 399-030 | status: active
Otsikko: TWIN SYSTEMS (B)
Tekijät: Pärssinen, Marjaliisa
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
Ulkoasu: 4 pages
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: internationalization; IT company
Tiivistelmä: Even though the Export Network broke down Mrs. Tuula Puntila regarded the potential of foreign markets attractive. Next she phoned her husband Timo and explained the new situation and asked “Timo, what shall we do with our marketing trip to Nice next week?” In the evening at home Tuula and Timo started planning the new export strategy for Twin.

 ecch 
Case on saatavilla ecch case collection:in kautta:
» ecch case info (21949)
[reference nr 301-121-1]