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HSE_CASE_NR: 399-027 | status: active
Otsikko: ELECTRONIC PRODUCTS OY (ELPO)
Tekijät: Söderqvist, Minna
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
Ulkoasu: 4 pages + 1 exhibit
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: internationalization
Tiivistelmä: In mid - May 1999, Maija Virtanen, the international manager of Electronic Products Oy (ELPO), located in Espoo, Finland, was reviewing the international marketing strategy of XCV, its main product. She had to prepare a five-year-internationalization plan for Board approval by the end of the month.

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Case on saatavilla ecch case collection:in kautta:
» ecch case info (21951)
[reference nr 301-123-1]