Kauppakorkeakoulun julkaisuportaali

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HSE_CASE_NR: 398-026 | status: active
Tekijät: Grönroos, Mauri
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
Ulkoasu: 3 pages + 1 exhibit
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: electronic company; internationalization; small and medium-sized enterprises
Tiivistelmä: In March 1998, Mr. Esa Laine, the owner and managing director of a small electronic company in Tampere, Finland, was considering a request from his biggest account, BMW in Germany. BMW had asked him to quote test equipment for its new car plants in China, India and Mexico. Mr. Laine wondered what impact this would have on his business as a whole.

Case on saatavilla ecch case collection:in kautta:
» ecch case info (21952)
[reference nr 301-124-1]