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HSE_CASE_NR: 398-024 | status: active
Tekijät: Niemi, Päivi
Sasi, Viveca
Ulkoasu: 7 pages + 7 appendices
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: healthcare industry; internationalization
Tiivistelmä: Kalle Punto, Pikosystems' sales director was sitting in his Tampere office just before Christmas 1996 and thinking about the coming year. Pikosystems is a small hi-tech company operating in the health care industry. It is selling four different product lines that all make the life of disabled and elderly people easier and safer. Now the firm is about to start international activities and is in a situation where it should decide how to proceed with its internationalization plans. Which markets to enter? Which mode to select?

This case can be used when teaching various aspects of corporate internationalization of a firm, such as theories and modes of internationalization, reasons for going international, the risks and problems of internationalization. The immediate issue here is what Pikosystems should do about internationalization, which alternative(s) it should choose and how it should proceed from here.

Opetus-materiaali (teaching note):
Huomautukset: 6 pages
Julkaisuvuosi: 2001  Kieli: eng

Case on saatavilla ecch case collection:in kautta:
» ecch case info (21953)
[reference nr 301-125-1]