Inside Into Aalto.fi
Kauppakorkeakoulun julkaisuportaali

eCase Collection - abstracts

HSE_CASE_NR: 396-017 | status: active
Otsikko: VALIO'S MILKY WAY TO INTERNATIONALIZATION
Tekijät: Toiminen, Jaana
Marschan, Rebecca (supervisor)
Kirpalani, Manek (supervisor)
Sasi, Viveca (supervisor)
Ulkoasu: 17 pages + 15 appendices
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: consumer products; Finnish dairy business; internationalization
Tiivistelmä: In 1996 the VP of Valio Fresh Products looked back on the highlights of Valio‚Äôs internationalization process and international expansion, and thought of the impacts of changing competitive environment both internationally and domestically, and strategies needed to overcome these.