eCase Collection - abstracts
| status: active
Gasiorowska, Anna (supervisor)
Cho, Dong-Sung (comments)
competitive environment; de-listing; growth challenges; Pharmaceutical contract research organization/consulting; strategy decisions
QHEL had grown at a spectacular rate (10%) since it was established ten years before.
In 2004, QHEL had around 100 employees and offered a wide range of services within clinical operations.
There were no plans to expand into areas requiring significant capital outlay.
A previous application to be involved with SRS had been rejected. However, the company wanted to see continued growth at QHEL.
The focus of the case is on strategic thinking: how to develop an already successful company
within a relatively mature market which was showing signs of decline.
The case is intended tobe used for group analysis by students.