Kauppakorkeakoulun julkaisuportaali

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HSE_CASE_NR: 198-030 | status: active
Tekijät: Michel, Bruno
Oh, Billy
Summanen, Seppo
Wallenius, Jyrki (supervisor)
Sasi, Viveca (supervisor)
Ulkoasu: 11 pages
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: growth strategy; high tech service; international business; market penetration; marketing; service; telecommunications industry dynamics
Tiivistelmä: In 1996, Telivo – the telecommunications arm of IVO (Imatran Voima), a Finnish power company – was investigating opportunities present on the Finnish mobile telephony service market. In the summer of ’96, IVO sold the majority of shares to the largest Swedish telecommunications company Telia AB leaving the new company Telia Finland to decide its strategy for entering the Finnish mobile telephony market, largely deregulated already at that point. The case discusses the Finnish telecommunications market, and the options available for the Swedish Telia to enter it, shadowed by two strong Finnish competitors and open questions related to technological changes in the industry.

Opetus-materiaali (teaching note):
Huomautukset: 4 pages. Teaching notr for Telia Finland (A), (B).
Julkaisuvuosi: 2001  Kieli: eng

Case on saatavilla ecch case collection:in kautta:
» ecch case info (21121)
[reference nr 301-100-1]