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HSE_CASE_NR: 198-031 | status: active
Otsikko: TELIA FINLAND (B)
Tekijät: Michel, Bruno
Summanen, Seppo
Wallenius, Jyrki (supervisor)
Sasi, Viveca (supervisor)
Ulkoasu: 10 pages
Julkaisuvuosi: 2001  Kieli: eng
Asiasanat: growth strategy; high tech service; international business; market penetration; service marketing; telecommunications industry dynamics
Tiivistelmä: This case is a follow-up case for Telia Finland (A), concentrating on the year 1998. The entrance to Finnish mobile telephony service market has not been a completely rosy one for the Swedish telecom company Telia. The case highlights some of the problems leaving students to seek for strategy to overcome the obstacles and to penetrate the market.

Opetus-materiaali (teaching note):
Huomautukset: 4 pages. Teaching note for Telia Finland (A), (B).
Julkaisuvuosi: 2001  Kieli: eng

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Case on saatavilla ecch case collection:in kautta:
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[reference nr 301-101-1]