Kauppakorkeakoulu | Tieto- ja palvelutalouden laitos | Tietojärjestelmätiede | 2011
Tutkielman numero: 12650
Exploring factors that hinder the adoption of Mobile Services in China
A qualitative user analysis with special focus on mobile financial services
| Tekijä: | shi, xiaoguang |
| Otsikko: | Exploring factors that hinder the adoption of Mobile Services in China A qualitative user analysis with special focus on mobile financial services |
| Vuosi: | 2011 Kieli: eng |
| Laitos: | Tieto- ja palvelutalouden laitos |
| Aine: | Tietojärjestelmätiede |
| Asiasanat: | tietojärjestelmät; information systems; mobiilitekniikka; mobile technology; taloushallinto; financial management; rahoitus; financing; innovaatiot; innovations; diffuusio; diffusion |
| Sivumäärä: | 97 |
| Kokoteksti: | |
| Avainsanat: | mobile financial service; mobile commerce; China; qualitative user analysis |
| Tiivistelmä: |
The object of this thesis is twofold: 1) to find out the adoption status of advanced mobile service with a special interest for mobile financial service in China and 2)to investigate enablers and inhibitors for Chinese users in accepting mobile financial service. A qualitative user study was conducted to investigate Chinese users’ attitude towards a set of attributes that may have impact on their decision making to adopt mobile financial service.
The result indicates that the overall adoption rate for advanced mobile service is not as satisfactory as industry predicted, but users have a strong will to adopt such service in the future. They value queue avoidance, being an alternative payment method as comparative advantage of mobile financial service and security assurance and lack of awareness and need as primary hinder factors when they consider adopting mobile financial service. The result should provide implication on how service providers could improve their product and service to shape strategy in alliance with users’ preference. It also points out possible future research area. |
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