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Aalto-yliopiston kauppakorkeakoulun gradujen tiedot nyt Aaltodocissa: Aaltodoc-julkaisuarkisto
Kauppakorkeakoulu | Markkinoinnin laitos | Markkinointi | 2013
Tutkielman numero: 13515
Scrabble liberation - Research poet/ry creating being
Tekijä: Hietala, Iida
Otsikko: Scrabble liberation - Research poet/ry creating being
Vuosi: 2013  Kieli: eng
Laitos: Markkinoinnin laitos
Aine: Markkinointi
Asiasanat: markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; kulutus; consumption; tutkimusmenetelmät; research methods; tutkimus; research; tiede; science; kirjoittaminen; writing
Sivumäärä: 80
Kokoteksti:
» hse_ethesis_13515.pdf pdf  koko: 818 KB (837259)
Avainsanat: research poetry; postmodernism; consumer research; academic writing
Tiivistelmä:
Among other arts-based methodologies, research poetry has recently become a popular way to inquire and express in consumer research. At the same time, postmodern consumer culture has placed consumers as agents of their own being through immaterial consumption. Yet, there is hardly any research which addresses research poets' being-in-the-world by means of performative research poetry.

This present thesis focuses on illuminating conceptualizations that illustrate the being-in-the-world of research poet/ry - that is, research poet and performative research poetry. The goals of this thesis are pursued by reflexive and conceptualized discussion with perspectives drawn from theoretical literature and my own performative research poet/ry. Ultimately, I suggest that the performative research poet/ry in contemporary academic writing creates and materializes its own being. The performative acts of creativized writing and empathized reading are illustrated to be in the core of creating the being of research poet/ry. The nature of this being of research poet/ry is best illustrated as liberatory and self-transformational - reincarnatory, to say.
Verkkojulkaisut ovat tekijänoikeuden alaista aineistoa. Teokset ovat vapaasti luettavissa ja tulostettavissa henkilökohtaista käyttöä varten. Aineiston käyttö kaupallisiin tarkoituksiin on kielletty.