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Kauppakorkeakoulu | Viestinnän laitos | International Business Communication | 2014
Tutkielman numero: 14544
Internal communication & employee commitment: A secret ingredient for start-up success?
Tekijä: Harmainen, Leeni
Otsikko: Internal communication & employee commitment: A secret ingredient for start-up success?
Vuosi: 2014  Kieli: eng
Laitos: Viestinnän laitos
Aine: International Business Communication
Asiasanat: viestintä; communication; yritysviestintä; business communication; työntekijät; workers; sitoutuminen; commitment; yritykset; companies; kasvu; growth; menestyminen; success
Sivumäärä: 112
Kokoteksti:
» hse_ethesis_14544.pdf pdf  koko: 2 MB (1712858)
Avainsanat: internal communication; sisäinen viestintä; commitment; sitoutuminen; startup; startup-yritys
Tiivistelmä:
Objective of the Study

The objective of this study was to look into internal communication and employee commitment in start-up companies. With this it was aimed to find out whether there is a relationship between the concepts and if that relationship can be described.

Methodology and the Theoretical Framework

This study was conducted using the mixed method research approach. It consisted of a qualitative pre-research phase, where two semi-structured interviews were conducted to gain more insight on the subject. After this the core component of the research, a quantitative employee commitment survey was conducted. This survey followed the guidelines of the TCM Employee Commitment Survey by Meyer and Allen (2004). The theoretical framework of this study introduced a path leading from internal communication, to employee commitment and employee engagement and finally to financial success.

Findings and Conclusions

A link between internal communication and employee commitment was found to exist in this study. This relationship seems to be different depending on the component of commitment (affective, continuance, or normative). The correlation analysis conducted does not prove any causality of this relationship, which is why further research on the topic is needed.
Verkkojulkaisut ovat tekijänoikeuden alaista aineistoa. Teokset ovat vapaasti luettavissa ja tulostettavissa henkilökohtaista käyttöä varten. Aineiston käyttö kaupallisiin tarkoituksiin on kielletty.