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Kauppakorkeakoulun julkaisuportaali
Aalto-yliopiston kauppakorkeakoulun gradujen tiedot nyt Aaltodocissa: Aaltodoc-julkaisuarkisto
Kauppakorkeakoulu | Taloustieteen laitos | Kansantaloustiede | 2016
Tutkielman numero: 14764
Determinants of replacement purchase of sport watches
Tekijä: Saari, Maija
Otsikko: Determinants of replacement purchase of sport watches
Vuosi: 2016  Kieli: eng
Laitos: Taloustieteen laitos
Aine: Kansantaloustiede
Asiasanat: taloustieteet; kuluttajakäyttäytyminen; teknologia; hankinnat; urheilu; kellot
Sivumäärä: 72
Avainsanat: replacement of durables; replacement purchase; duration model; sport watches
Tiivistelmä:
Research objectives

The purpose of this master thesis is to study the timing and the determinants affecting the replacement purchase of consumer durables. Additionally, the aim is to examine if these determinants can be generalized in the field of sport goods.

Methodology

The thesis consists of a literature review and the empirical part concentrates on examining the ownership duration of sport watches and the determinants affecting the replacement purchase of the second sport watch. The empirical findings are presented by applying a duration model and a competing risks model to a dataset of 2729 sport watch users during 2012 to 2015.

Research findings

The main findings of the thesis are that women, younger people, product attributes and the high frequent use of the sport watch induce the replacement purchase of the second sport watch. The determinants of the analysis are in some extent consistent with the replacement patterns predicted previously in the literature.
Graduja säilytetään Oppimiskeskuksessa Otaniemessä.