eCase Collection - abstracts
| HSE_CASE_NR: |
198-031
| status: active
|
|
| Otsikko: |
TELIA FINLAND (B) |
|
Tekijät: |
Michel, Bruno
Summanen, Seppo
Wallenius, Jyrki (supervisor)
Sasi, Viveca (supervisor)
|
| Ulkoasu: |
10 pages |
| Julkaisuvuosi: |
2001
Kieli:
eng
|
| Asiasanat: |
growth strategy; high tech service; international business; market penetration; service marketing; telecommunications industry dynamics
|
| Tiivistelmä: |
This case is a follow-up case for Telia Finland (A), concentrating on the year 1998. The entrance to Finnish mobile telephony service market has not been a completely rosy one for the Swedish telecom company Telia. The case highlights some of the problems leaving students to seek for strategy to overcome the obstacles and to penetrate the market. |
Opetus-materiaali (teaching note):
| Huomautukset: |
4 pages. Teaching note for Telia Finland (A), (B). |
| Julkaisuvuosi: |
2001
Kieli:
eng
|
|
ecch
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