Muutos Aalto-yliopiston kauppakorkeakoulun Aalto-sarjojen julkaisujen tallennuksessa vuoden 2014 alusta
eDiss - Kauppakorkeakoulun väitöskirjat
Haku asiasana= Consumers : väitöskirjoja löytyi 14 kpl
Elkelä, Kari. | | Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012 | 2012 |
Hietanen, Joel. | | Videography in consumer culture theory : an account of essence(s) and production
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 78/2012 | 2012 |
Storgårds, Jan Henrik. | | Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 29/2011 | 2011 |
Talvio, Pirkko. | | Häpeän tunteet kulutuksessa
Aalto-yliopiston julkaisusarja. VÄITOSKIRJAT, 1799-4918 ; 5/2011 | 2011 |
Mikkonen, Ilona. | | Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
A-375 | 2010 |
Rokka, Joonas. | | Exploring the cultural logic of translocal marketplace cultures : essays on new methods and empirical insights
A-364 | 2010 |
Lähteenmäki, Mirella. | | Henkilötietojen hyödyntäminen markkinoinnissa kuluttajien tulkitsemana : diskurssianalyyttinen tutkimus kuluttajan tietosuojasta
A-354 | 2009 |
Vihinen, Janne | | Supply and demand perspectives on mobile products and content services
A-311 | 2007 |
Ylikoski, Teemu | | Access Denied: Patterns of Consumer Internet Information Search and the Effects of Internet Search Expertise
A-214 | 2003 |
Juntunen, Arja | | Audience Members' Goals of Media Use and Processing of Advertisements
A-187 | 2001 |
Pirnes, Hannu | | Managing Efficiency and Effectiveness from a Time-Based Action Perspective. Time-Based Action in Fashion Clothing Retailing and Manufacturing
A-118 | 1996 |
Anttila, Mai | | Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
A-73 | 1990 |
Möller, Kristian | | Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
A-29 | 1979 |
Lehtinen, Uolevi | | Merkinvalintamalli : mallin muodostaminen sekä sen selityskyvyn ja sovellutusmahdollisuuksien tarkastelu
A-15 | 1975 |