eThesis - Kauppakorkeakoulun sähköiset gradut

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The purpose of this Thesis is to analyze the current situation of the telecom industry in Ecuador and its tendencies as part of the Telecom, Media and Technology TMT industry. The analysis elaborates about the ongoing effects at the industry and business levels of the widespread of mainstream products and services in the TMT market in the case of Ecuador, benchmarking it with the global context. In this sense, the case study is developed by addressing the following question: How the widespread of mainstream products and services in the TMT market are and might continue shaping the development of the telecom industry in Ecuador in the next decade and how does it compare to the global environment?

About the research question, in this thesis it is evidenced that the development of the telecom industry in Ecuador has been boosted by the widespread of mainstream products and services in the TMT market including broadband fixed and mobile internet, smartphones, social networks, HDTV, e-commerce and OTT content. Furthermore, it is argued that the deployment of next generation networks represents a technological discontinuity that cannot be overlooked by firms, and become determinant for the future performance of firms.

In order to achieve its goal, the Thesis has been structured as follows: A brief review of the telecom industry evolution and its present and future challenges are provided in the first chapter, as well as the specificities of the development in Ecuador. In the second chapter, the predominant approaches about organization development and change are discussed openly. Further on, a compressed review of the telecom ecosystem as part of the TMT industry is provided in chapter three in order to identify the forces driving the industry. Chapter four presents the methodology used in this study and then the case study is developed in chapter five, in which I attempt to depict the current situation of the telecom industry in Ecuador and its tendencies as part of the TMT industry, while reflecting on the theoretical framework presented in the literature review section. Finally a general discussion of the findings and conclusion are provided.