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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Management and International Business | SME Business Management | 2012
Thesis number: 12996
The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry
Author: Känkänen, Elina
Title: The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry
Year: 2012  Language: eng
Department: Department of Management and International Business
Academic subject: SME Business Management
Index terms: pk-yritykset; smes; yrittäjyys; entrepreneurship; markkinat; markets; asiakkaat; customers; elinkaari; life cycle; autoteollisuus; car industry
Pages: 135
Key terms: entrepreneurial orientation; market orientation; customer lifecycle management; automotive industry
Abstract:
The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry
Master's theses are stored at Learning Centre in Otaniemi.