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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13014
Exploration at the individual level - Enhancing the employee level ambidexterity by moving the employees' exploitation-exploration balance towards exploration
Author: Halonen, Mira
Title: Exploration at the individual level - Enhancing the employee level ambidexterity by moving the employees' exploitation-exploration balance towards exploration
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; organisaatio; organization; työntekijät; workers; markkinatutkimukset; market research
Pages: 92
Key terms: Ambidexterity, Exploitation, Exploration, Perceived organizational support, Role conflict, Role ambiguity, Market orientation
Abstract:
Exploration at the individual level - Enhancing the employee level ambidexterity by moving the employees' exploitation-exploration balance towards exploration
Master's theses are stored at Learning Centre in Otaniemi.