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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13016
The use of advertising claims in hedonic and functional food ads
Author: Siirilä, Sarianne
Title: The use of advertising claims in hedonic and functional food ads
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; mainonta; advertising; ruoka; food; elintarvikkeet; food stuffs
Pages: 41
Full text:
» hse_ethesis_13016.pdf pdf  size:919 KB (940053)
Key terms: food advertising, advertising claims, nutrition and health claims, hedonic and functional foods
Abstract:
The use of advertising claims in hedonic and functional food ads
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