School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13017
The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
| Author: | Flagan, Mikko |
| Title: | The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; myynti; sales; hinnoittelu; pricing; e-business; e-business |
| Pages: | 66 |
| Full text: | |
| Key terms: | pay what you want; participative pricing; framing; online services |
| Abstract: |
The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
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