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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13017
The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
Author: Flagan, Mikko
Title: The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; myynti; sales; hinnoittelu; pricing; e-business; e-business
Pages: 66
Full text:
» hse_ethesis_13017.pdf pdf  size:637 KB (651604)
Key terms: pay what you want; participative pricing; framing; online services
Abstract:
The impact of multiple framing cues on promotion success: Evidence from an experiment in an online Pay What You Want context
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