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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13018
Kuluttajien suklaabrändisuhteet
Author: Raatikainen, Annika
Title: Kuluttajien suklaabrändisuhteet
Year: 2012  Language: fin
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; kuluttajat; consumers; identiteetti; identity; brandit; brands; makeiset; confectionery; suklaa; chocolate
Pages: 128
Full text:
» hse_ethesis_13018.pdf pdf  size:2 MB (1339072)
Key terms: Brändin rakentaminen, brändisuhteet, kuluttajan identiteetti, narratiivinen tutkimusmenetelmä, toimintatavat
Abstract:
Kuluttajien suklaabrändisuhteet
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