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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13019
Marketing performance assessment in the digital age - a constructive case study
Author: Reponen, Niina
Title: Marketing performance assessment in the digital age - a constructive case study
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; tulos; return; arviointi; evaluation; mittarit; ratings; digitaalitekniikka; digital technology; teknologia; technology
Pages: 104
Key terms: marketing; marketing performance; marketing performance measurement; marketing metrics; digitalization; digital marketing
Abstract:
Marketing performance assessment in the digital age - a constructive case study
Master's theses are stored at Learning Centre in Otaniemi.