School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13021
Perceived customer value and software usability: a multiple case study in electronic invoicing
| Author: | Westwood, Eveliina |
| Title: | Perceived customer value and software usability: a multiple case study in electronic invoicing |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; asiakasarvo; customer value; laskutus; invoicing; taloushallinto; financial management; ohjelmistot; software; käytettävyys; usability |
| Pages: | 75 |
| Full text: | |
| Key terms: | customer value; asiakasarvo; electronic invoicing; sähköinen laskutus; usability; käytettävyys |
| Abstract: |
Perceived Customer Value and Software Usability: a Multiple Case Study in Electronic Invoicing
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