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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13021
Perceived customer value and software usability: a multiple case study in electronic invoicing
Author: Westwood, Eveliina
Title: Perceived customer value and software usability: a multiple case study in electronic invoicing
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; asiakasarvo; customer value; laskutus; invoicing; taloushallinto; financial management; ohjelmistot; software; käytettävyys; usability
Pages: 75
Full text:
» hse_ethesis_13021.pdf pdf  size:2 MB (1642158)
Key terms: customer value; asiakasarvo; electronic invoicing; sähköinen laskutus; usability; käytettävyys
Abstract:
Perceived Customer Value and Software Usability: a Multiple Case Study in Electronic Invoicing
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