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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13024
The consumer's experiences and explanations of the concentrated retail grocery market and meaningful actions
Author: Junkkarinen, Katja
Title: The consumer's experiences and explanations of the concentrated retail grocery market and meaningful actions
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; markkinat; markets; päivittäistavarat; consumer goods; vähittäiskauppa; retail trade; kuluttajat; consumers; kokemus; experience; kuluttajakäyttäytyminen; consumer behaviour; keskitys; concentration
Pages: 81
Full text:
» hse_ethesis_13024.pdf pdf  size:2 MB (1053716)
Key terms: kuluttajat; retail trade; vähittäiskauppa; concentration; keskitys
Abstract:
The Consumer's Experiences and Explanations of The Concentrated Retail Grocery Market and Meaningful Actions
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