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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13026
Facebook and extension of social ties: Implications on group norms and purchasing behavior
Author: Laaksonen, Lasse
Title: Facebook and extension of social ties: Implications on group norms and purchasing behavior
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; internet; internet; sosiaalinen media; social media; kuluttajakäyttäytyminen; consumer behaviour; ostot; industrial purchasing; shoppailu; shopping; sitoutuminen; commitment; käyttäytyminen; behaviour; ryhmät; groups; verkostot; networks
Pages: 27
Full text:
» hse_ethesis_13026.pdf pdf  size:515 KB (526906)
Key terms: Facebook; social influence; electronic word-of-mouth; internet; social networks
Abstract:
Facebook and extension of social ties: Implications on group norms and purchasing behavior
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