School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13026
Facebook and extension of social ties: Implications on group norms and purchasing behavior
| Author: | Laaksonen, Lasse |
| Title: | Facebook and extension of social ties: Implications on group norms and purchasing behavior |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; internet; internet; sosiaalinen media; social media; kuluttajakäyttäytyminen; consumer behaviour; ostot; industrial purchasing; shoppailu; shopping; sitoutuminen; commitment; käyttäytyminen; behaviour; ryhmät; groups; verkostot; networks |
| Pages: | 27 |
| Full text: | |
| Key terms: | Facebook; social influence; electronic word-of-mouth; internet; social networks |
| Abstract: |
Facebook and extension of social ties: Implications on group norms and purchasing behavior
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