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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Management and International Business | International Business | 2012
Thesis number: 13037
New brand creation and category extension as means of entering a product category
Author: Klimscheffskij, Josi
Title: New brand creation and category extension as means of entering a product category
Year: 2012  Language: eng
Department: Department of Management and International Business
Academic subject: International Business
Index terms: kansainväliset yhtiöt; international companies; uudet tuotteet; new products; brandit; brands; lanseeraus; launching; menestyminen; success
Pages: 96
Key terms: brands; brand creation; brand extension
Abstract:
New Brand Creation and Category Extension as Means of Entering a Product Category
Master's theses are stored at Learning Centre in Otaniemi.