School of Business | Department of Accounting | Accounting | 2012
Thesis number: 13061
The association between brand strength and the riskiness of a company
| Author: | Aalto, Jenni |
| Title: | The association between brand strength and the riskiness of a company |
| Year: | 2012 Language: eng |
| Department: | Department of Accounting |
| Academic subject: | Accounting |
| Index terms: | laskentatoimi; accounting; riskienhallinta; risk management; riski; risk; markkinat; markets; yritykset; companies; brandit; brands |
| Pages: | 88 |
| Full text: | |
| Key terms: | market risk; markkinariski; systematic risk; systemaattinen riski; business risk; liikeriski; brand strength; brand equity; brändin markkinavahvuus |
| Abstract: |
The association between brand strength and the riskiness of a company
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