School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13062
Selling e-commerce innovations:
How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?
| Author: | Lehtinen, Lasse |
| Title: | Selling e-commerce innovations: How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process? |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; myynti; sales; innovaatiot; innovations; e-business; e-business; asiakkaat; customers; tietohallinto; IT-administration services; käyttäytyminen; behaviour |
| Pages: | 111 |
| Full text: | |
| Key terms: | innovation sales; innovation adoption; industrial buying behavior; e-commerce; Chief Marketing Officer (CMO); Chief Information Officer (CIO) |
| Abstract: |
Selling e-commerce innovations
How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process? |
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