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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13062
Selling e-commerce innovations: How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?
Author: Lehtinen, Lasse
Title: Selling e-commerce innovations: How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; myynti; sales; innovaatiot; innovations; e-business; e-business; asiakkaat; customers; tietohallinto; IT-administration services; käyttäytyminen; behaviour
Pages: 111
Full text:
» hse_ethesis_13062.pdf pdf  size:2 MB (1622492)
Key terms: innovation sales; innovation adoption; industrial buying behavior; e-commerce; Chief Marketing Officer (CMO); Chief Information Officer (CIO)
Abstract:
Selling e-commerce innovations

How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?
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