Inside Into Aalto.fi
School of Business publications portal
Aaltodoc publication archive
Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Management Studies | International Business | 2014
Thesis number: 13851
Partnerships for profit and impact: Partner roles in an NGO-led BOP business venture development
Author: Suomalainen, Sini
Title: Partnerships for profit and impact: Partner roles in an NGO-led BOP business venture development
Year: 2014  Language: fin
Department: Department of Management Studies
Academic subject: International Business
Index terms: kansainväliset yhtiöt; international companies; kumppanuus; partnership
Pages: 68
Full text:
» hse_ethesis_13851.pdf pdf  size:2 MB (1400323)
Key terms: bottom/base of the pyramid, partnership, role
Abstract:
The objective of this study was to detect how partner roles unfold in an NGO-led business development programme that combines development and business goals at the bottom/base of the pyramid markets. Partnerships with NGOs are widely recognised in the literature as a useful means for companies to enter low-income markets. However, how the partnership process evolves is studied less. My data consist of nine-month period of participatory observation / action research in Weconomy Start programme that helps companies find new business opportunities in cocreation with low-income communities in India and Sri Lanka. I use a framework by Tulder and Kostwinder (2007) to describe the partnership process and reflect these with my empirical data. Then I build a stakeholder map to show the connections between all partners and classify them by using the roles defined by Peterman (2013). In my study I found an integrator, a director, a sharer, a user, and an outsider. I point out that without shared financing and constant negotiation on both programme and organization specific goals, all partners tend to stick to their old roles and individual objectives.
Electronic publications are subject to copyright. The publications can be read freely and printed for personal use. Use for commercial purposes is forbidden.