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Kauppakorkeakoulu | Johtamisen laitos | Kansainvälinen liiketoiminta | 2014
Tutkielman numero: 13851
Partnerships for profit and impact: Partner roles in an NGO-led BOP business venture development
Tekijä: Suomalainen, Sini
Otsikko: Partnerships for profit and impact: Partner roles in an NGO-led BOP business venture development
Vuosi: 2014  Kieli: fin
Laitos: Johtamisen laitos
Aine: Kansainvälinen liiketoiminta
Asiasanat: kansainväliset yhtiöt; international companies; kumppanuus; partnership
Sivumäärä: 68
Kokoteksti:
» hse_ethesis_13851.pdf pdf  koko: 2 MB (1400323)
Avainsanat: bottom/base of the pyramid, partnership, role
Tiivistelmä:
The objective of this study was to detect how partner roles unfold in an NGO-led business development programme that combines development and business goals at the bottom/base of the pyramid markets. Partnerships with NGOs are widely recognised in the literature as a useful means for companies to enter low-income markets. However, how the partnership process evolves is studied less. My data consist of nine-month period of participatory observation / action research in Weconomy Start programme that helps companies find new business opportunities in cocreation with low-income communities in India and Sri Lanka. I use a framework by Tulder and Kostwinder (2007) to describe the partnership process and reflect these with my empirical data. Then I build a stakeholder map to show the connections between all partners and classify them by using the roles defined by Peterman (2013). In my study I found an integrator, a director, a sharer, a user, and an outsider. I point out that without shared financing and constant negotiation on both programme and organization specific goals, all partners tend to stick to their old roles and individual objectives.
Verkkojulkaisut ovat tekijänoikeuden alaista aineistoa. Teokset ovat vapaasti luettavissa ja tulostettavissa henkilökohtaista käyttöä varten. Aineiston käyttö kaupallisiin tarkoituksiin on kielletty.